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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention

Retail

Recommending services

(Cross-promotion and Up-selling)

Referrals

Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The TO GO Chart, Video 3 in the TAG series

I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques We’ve tried the tricks shared in the newsletters, we watch the video’s as a team and…

What is the perfect salon or spa website?

Did you know 50% of people leave websites in just 6 to 8 seconds?  Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue.  Watch instead…

How to get MORE client referrals easily!

A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a salon…

How to Improve Team Performance

  In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance.   And the subject of this article… The Danger of Labels Watch the video below or read on What is labeling and why is it dangerous in business? Labeling…

Are you ready for Mothers Day?

Make Mothers Day an incredible event for your salon or spa!   With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers?   Here’s a…

Teams and Incentives, Video 6 In the T.A.G Series

I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is to…

STOP giving your team a retail target, it’s like a road to nowhere!

If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…

Michael Levine, salon and academy owner, presenter joined me to chat about success in the salon industry.

Retail is Easy – at the right time

Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue  or worse they…

Are you charging the right price to make a profit?

Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess work! Opening…