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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention

Retail

Recommending services

(Cross-promotion and Up-selling)

Referrals

Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

How I got 4 NEW clients an HOUR

How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries.   Inquiries … why not bookings? Well, the number of bookings will be down to how well the…

Part 3 – Award Winning Salon Owner Claire Denyer Interview

Part 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role In…

STOP giving your team a retail target, it’s like a road to nowhere!

If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…

How to Improve Team Performance

  In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance.   And the subject of this article… The Danger of Labels Watch the video below or read on What is labeling and why is it dangerous in business? Labeling…

Who are you marketing too?

Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…

Can we Reduce No Shows and Late Cancellations?

It’s a bug bare that every salon and spa across the industry and the world faces, clients who have booked in and then don’t show up or cancel at the last minute impacting the finances of the business. It can be VERY frustrating. I’m going to share 3 neurological and psychological techniques that are simple to use but can have a powerful effect on…

Website and SSL

I recieved a message this week from my website security provider informing me of changes that are about to happen with Google.   On approximately January 31st of this month, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not using HTTPS,…

Daily Live – Salon Window Marketing

Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…

Teams and Incentives, Video 6 In the T.A.G Series

I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is to…

The Salon Success Equation

Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix of…