Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients


Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 


Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%


Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.,ret_img,w_512/

Sign up for the Revenue Newsletter

and receive revenue generating hints, tips and techniques plus information about enrolment to Salon Team Training

You'll also receive a link to gain assess too exclusive FREE books and much more

We will NEVER share your email and will only send you useful information focused on generating revenue

Part 3 – Award Winning Salon Owner Claire Denyer Interview

Part 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role In…

The TO GO Chart, Video 3 in the TAG series

I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques We’ve tried the tricks shared in the newsletters, we watch the video’s as a team and…

Who are you marketing too?

Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…

How to get MORE client referrals easily!

A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a salon…

Salon Based Pay V’s Commission

Neil Decoff, the founder of Strategies, joined me to talk about salon and spa pay. There are only a few professionals from the business side of our incredible industry that I respect and would recommend. I’ve been training in our industry personally for 20 years, and Neil, Strategies is one of the only companies I…

STOP giving your team a retail target, it’s like a road to nowhere!

If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…

Record Breaking Teams – Video 5 in TAG series

For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…

What is the perfect salon or spa website?

Did you know 50% of people leave websites in just 6 to 8 seconds?  Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue.  Watch instead…

The Salon Success Equation

Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix of…

Leadership Marketing for Salon and Spas

The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke about…