Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Salon Memberships
It was so exciting to welcome Phil Jackson to a LIVE show this morning to talk about Salon Memberships. I’ve wanted to cover this topic for some time, however, I felt it was essential to have an expert with years of experience. I believe sincerely this is an essential revenue tool that every salon can…
Are you ready for Mothers Day?
Make Mothers Day an incredible event for your salon or spa! With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers? Here’s a…
What COLOR goes in a POP window to make money
The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized? Is…
The TO GO Chart, Video 3 in the TAG series
I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques We’ve tried the tricks shared in the newsletters, we watch the video’s as a team and…
Retail is Easy – at the right time
Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue or worse they…
Discounts Damage Salons and Spas
I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…
Taking pictures of clients heads? Part 2 What to write
You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will click…
Award Winning Salon Owner Claire Denyer Interview
I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…
Are you charging the right price to make a profit?
Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess work! Opening…
Can we Reduce No Shows and Late Cancellations?
It’s a bug bare that every salon and spa across the industry and the world faces, clients who have booked in and then don’t show up or cancel at the last minute impacting the finances of the business. It can be VERY frustrating. I’m going to share 3 neurological and psychological techniques that are simple to use but can have a powerful effect on…