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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients

Retail

Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 

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Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

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Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

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Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.

https://www.thesalonmoneymaker.com/wp-content/uploads/2015/04/cropped-logo-final-white.png

Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

What to put in the window

Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if…

Part 3 – Award Winning Salon Owner Claire Denyer Interview

Part 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role In…

What is the perfect salon or spa website?

Did you know 50% of people leave websites in just 6 to 8 seconds?  Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue.  Watch instead…

I never Set Targets – Video 4 in the TAG series

Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right! Which…

Leadership Marketing for Salon and Spas

The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke about…

Business coach Carla Jones Joins me to discuss the salon and spa industry

Joining me is the incredible Carla Jones. I’ve admired Carla’s straight-talking powerful message she shares with the industry. “I’m an industry artist and passionate professional FIRST and have spent the past 25+ years preparing for the role I have now. I crave success for myself and for those I work with and for. One thing…

Who are you marketing too?

Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…

STOP giving your team a retail target, it’s like a road to nowhere!

If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…

Julie Cross Interview

I’ll be creating a salon owner course during this time of lockdown – developing skills to support the industry I love. But that’s not enough. I want to inspire you, give you more in this challenging time. I HAD A CRAZY IDEA I contacted everyone I know personally or respect as the BEST in the…

Improve Team Performance – Part 3 Dealing with unwanted behaviour

Acting like an “adult” in a salon or spa means approaching work responsibilities seriously. But not all adults have patterns of behavior that are positive, team focused and beneficial to the business. That’s were business owners, team leaders need to take responsibility for redirecting any unwanted behavior and developing new habits. In this series of…