Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Its a count down, Video 2 in the TAG series
It’s a count down! I describe in my book how big targets can feel like hard work, its a money mountain. And when something FEEL hard, people quit. So, how can I make targets FEEL easy so come the end of the week and the final push to hit the target is exciting, fast and…
Live – Discounts Damage Salons and Spas
I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…
Marketing your salon or spa is a complete waste of time and money!
Marketing your salon or spa is a complete waste of time and money! WHY? 80% of the clients may walk away and never return! Marketing can be hard work and expensive, research shows its up to 5-15% MORE expensive then working with people who already know your salon or spa. So why do I say…
Are you charging the right price to make a profit?
Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess work! Opening…
Award Winning Salon Owner Claire Denyer Interview
I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…
How to get MORE client referrals easily!
A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a salon…
Who are you marketing too?
Getting new clients is hard work and expensive, 15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY. So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…
Daily Live – Salon Window Marketing
Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…
I never Set Targets – Video 4 in the TAG series
Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right! Which…
What is the perfect salon or spa website?
Did you know 50% of people leave websites in just 6 to 8 seconds? Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue. Watch instead…