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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients

Retail

Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 

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Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

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Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

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Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.

https://www.thesalonmoneymaker.com/wp-content/uploads/2015/04/cropped-logo-final-white.png

Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

Salon Memberships

It was so exciting to welcome Phil Jackson to a LIVE show this morning to talk about Salon Memberships. I’ve wanted to cover this topic for some time, however, I felt it was essential to have an expert with years of experience. I believe sincerely this is an essential revenue tool that every salon can…

STOP giving your team a retail target, it’s like a road to nowhere!

If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…

Request Targets and Culture must STOP!

  Request Targets and Culture Must STOP! Over the years I’ve come to HATE the culture of request building. When it comes to making money it has to be as a team. A group of people working together with a common purpose. It’s about US – WE and OUR goal. The request culture however, just breeds ME –…

What is the perfect salon or spa website?

Did you know 50% of people leave websites in just 6 to 8 seconds?  Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue.  Watch instead…

Part 2 – Award Winning Salon Owner Claire Denyer Interview

In part 2 Claire and I talk about; Managing expectations of apprentices The importance of the apprentice position Staff appearance and the impact on salon business Dealing with unwanted behaviour Team standards and behaviour Team training, critical to the success of the salon The Client Journey, breaking down the steps 12-week appraisals, the six-week catch…

Who are you marketing too?

Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…

Can we Reduce No Shows and Late Cancellations?

It’s a bug bare that every salon and spa across the industry and the world faces, clients who have booked in and then don’t show up or cancel at the last minute impacting the finances of the business. It can be VERY frustrating. I’m going to share 3 neurological and psychological techniques that are simple to use but can have a powerful effect on…

How I got 4 NEW clients an HOUR

How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries.   Inquiries … why not bookings? Well, the number of bookings will be down to how well the…

Record Breaking Teams – Video 5 in TAG series

For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…

Are you taking pictures of the back of clients heads?

Let’s start with a question. What do you want to achieve by taking a picture of the back of a person’s head? If the photo is for other professionals in the industry who can look at the technical work, the skills to produce the incredible result, then that photo is perfect. However, if taking the picture…