Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Business coach Carla Jones Joins me to discuss the salon and spa industry
Joining me is the incredible Carla Jones. I’ve admired Carla’s straight-talking powerful message she shares with the industry. “I’m an industry artist and passionate professional FIRST and have spent the past 25+ years preparing for the role I have now. I crave success for myself and for those I work with and for. One thing…
Charity and Community Links
What do you do and market to show you’re part of the community and support charities? So at the weekend, I joined others in my community to litter pick. It can feel like we get loads of requests from charities as a salon owner and FEEL like we don’t get anything or much from donating.…
Award Winning Salon Owner Claire Denyer Interview
I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…
What to put in the window
Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if…
7 Simple Techniques – Speed up Salon Team Growth
TEAM – AIM – GO Lets Play TAG! Watch instead of read I’m Caroline Turner, founder of The Salon Money Maker and for over 20 years I’ve been supporting salon and spa to speed up team growth I also share revenue focused techniques, in the Revenue Newsletter, so do remember to signup so…
Are you charging the right price to make a profit?
Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess work! Opening…
The Biggest Marketing Tool
The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is right…
The Salon Success Equation
Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix of…
I never Set Targets – Video 4 in the TAG series
Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right! Which…
Who are you marketing too?
Getting new clients is hard work and expensive, 15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY. So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…