Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Request Targets and Culture must STOP!
Request Targets and Culture Must STOP! Over the years I’ve come to HATE the culture of request building. When it comes to making money it has to be as a team. A group of people working together with a common purpose. It’s about US – WE and OUR goal. The request culture however, just breeds ME –…
Retail is Easy – at the right time
Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue or worse they…
The Daily Meeting, Video 7 in the TAG series
It’s a very good responsibility (over time) to delegate the meeting, so its not the owner or manager EVERYDAY, saying the same thing everyday! Its quick, to the point, focused to informing teams of what needs to happen, and inspire a team to be ready. Clients want to have fun, have a pleasurable experience so…
Discounts Damage Salons and Spas
I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…
Part 2 – Award Winning Salon Owner Claire Denyer Interview
In part 2 Claire and I talk about; Managing expectations of apprentices The importance of the apprentice position Staff appearance and the impact on salon business Dealing with unwanted behaviour Team standards and behaviour Team training, critical to the success of the salon The Client Journey, breaking down the steps 12-week appraisals, the six-week catch…
What to put in the window
Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if…
Improve Team Performance – Part 3 Dealing with unwanted behaviour
Acting like an “adult” in a salon or spa means approaching work responsibilities seriously. But not all adults have patterns of behavior that are positive, team focused and beneficial to the business. That’s were business owners, team leaders need to take responsibility for redirecting any unwanted behavior and developing new habits. In this series of…
Who are you marketing too?
Getting new clients is hard work and expensive, 15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY. So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…
Teams and Incentives, Video 6 In the T.A.G Series
I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is to…
Julie Cross Interview
I’ll be creating a salon owner course during this time of lockdown – developing skills to support the industry I love. But that’s not enough. I want to inspire you, give you more in this challenging time. I HAD A CRAZY IDEA I contacted everyone I know personally or respect as the BEST in the…