Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Record Breaking Teams – Video 5 in TAG series
For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…
The Salon Success Equation
Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix of…
Leadership Marketing for Salon and Spas
The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke about…
Taking pictures of clients heads? Part 2 What to write
You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will click…
The Biggest Marketing Tool
The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is right…
What COLOR goes in a POP window to make money
The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized? Is…
Website and SSL
I recieved a message this week from my website security provider informing me of changes that are about to happen with Google. On approximately January 31st of this month, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not using HTTPS,…
How to get MORE client referrals easily!
A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a salon…
Teams and Incentives, Video 6 In the T.A.G Series
I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is to…