Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients


Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 


Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%


Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.,ret_img,w_512/

Sign up for the Revenue Newsletter

and receive revenue generating hints, tips and techniques plus information about enrolment to Salon Team Training

You'll also receive a link to gain assess too exclusive FREE books and much more

We will NEVER share your email and will only send you useful information focused on generating revenue

The TO GO Chart, Video 3 in the TAG series

I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques We’ve tried the tricks shared in the newsletters, we watch the video’s as a team and…

Team Targets = Faster Growth – Video 1 in the TAG Series

Team – Aim – Go How to use targets to speed up team growth I’ve spent nearly 20 years focused to developing high performance teams. In this series of videos I break down some simple ways to make hitting targets feel easy and fun. When targets are “money mountains” its hard work, targets that are…

Award Winning Salon Owner Claire Denyer Interview

I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…

Daily Live – Dealing with Complaints

Did you know only 5% of clients will make a complaint, the other unhappy clients will just leave and never return! No business can please all the people all the time and teams, ever with strong training will mess up because they’re human. How a business handles a complaint is key, and in this video…

Retail is Easy – at the right time

Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue  or worse they…

Record Breaking Teams – Video 5 in TAG series

For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…

Daily Live – Salon Window Marketing

Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…

What COLOR goes in a POP window to make money

The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized? Is…

The Biggest Marketing Tool

The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is right…

Charity and Community Links

What do you do and market to show you’re part of the community and support charities? So at the weekend, I joined others in my community to litter pick. It can feel like we get loads of requests from charities as a salon owner and FEEL like we don’t get anything or much from donating.…