Developing People
Growing Business
"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
Caroline Turner
Retention
Retail
Recommending services
(Cross-promotion and Up-selling)
Referrals
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
Salon Team Training
Designed to develop teams in the 4 Rs of Revenue.
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
STOP giving your team a retail target, it’s like a road to nowhere!
If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon Money…
Discounts Damage Salons and Spas
I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…
Daily Live – Dealing with Complaints
Did you know only 5% of clients will make a complaint, the other unhappy clients will just leave and never return! No business can please all the people all the time and teams, ever with strong training will mess up because they’re human. How a business handles a complaint is key, and in this video…
Record Breaking Teams – Video 5 in TAG series
For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…
Salon Based Pay V’s Commission
Neil Decoff, the founder of Strategies, joined me to talk about salon and spa pay. There are only a few professionals from the business side of our incredible industry that I respect and would recommend. I’ve been training in our industry personally for 20 years, and Neil, Strategies is one of the only companies I…
Team Targets = Faster Growth – Video 1 in the TAG Series
Team – Aim – Go How to use targets to speed up team growth I’ve spent nearly 20 years focused to developing high performance teams. In this series of videos I break down some simple ways to make hitting targets feel easy and fun. When targets are “money mountains” its hard work, targets that are…
Generation millennial are no different – fact!
I’ve had a REAL issue with the whole Millennial’s are different, and finally I found some HARD evidence to back up what I’ve been shouting about! I feel it IS very important as business owners not to join in with this name calling of human beings. When we label people is actually effects how…
How to Improve Team Performance
In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance. And the subject of this article… The Danger of Labels Watch the video below or read on What is labeling and why is it dangerous in business? Labeling…
Part 3 – Award Winning Salon Owner Claire Denyer Interview
Part 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role In…
Taking pictures of clients heads? Part 2 What to write
You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will click…