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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients

Retail

Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 

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Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

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Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

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Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.

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Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

Award Winning Salon Owner Claire Denyer Interview

I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…

Retail is Easy – at the right time

Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue  or worse they…

The Daily Meeting, Video 7 in the TAG series

It’s a very good responsibility (over time) to delegate the meeting, so its not the owner or manager EVERYDAY, saying the same thing everyday! Its quick, to the point, focused to informing teams of what needs to happen, and inspire a team to be ready. Clients want to have fun, have a pleasurable experience so…

Leadership Marketing for Salon and Spas

The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke about…

Record Breaking Teams – Video 5 in TAG series

For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to increase…

Late Cancellations and No Shows

I’m Caroline Turner and I’ve been a revenue, money trainer in salons and spas across the world since 1999. It is my aim to share ways to improve revenue or save revenue. Cancellations at the last minute or clients not showing up can be not just frustrating but dangerous for peoples job security and the…

Its a count down, Video 2 in the TAG series

It’s a count down! I describe in my book how big targets can feel like hard work, its a money mountain. And when something FEEL hard, people quit. So, how can I make targets FEEL easy so come the end of the week and the final push to hit the target is exciting, fast and…

Are you ready for Mothers Day?

Make Mothers Day an incredible event for your salon or spa!   With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers?   Here’s a…

Daily Live – Salon Window Marketing

Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…

Discounts Damage Salons and Spas

I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion.  But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage business.…