Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner



Recommending services

(Cross-promotion and Up-selling)


Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

7 Simple Techniques – Speed up Salon Team Growth

   TEAM – AIM – GO   Lets Play TAG! Watch instead of read I’m Caroline Turner, founder of The Salon Money Maker and for over 20 years I’ve been supporting salon and spa to speed up team growth I also share revenue focused techniques, in the Revenue Newsletter, so do remember to signup so…

Taking pictures of clients heads? Part 2 What to write

You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will click…

The Salon Success Equation

Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix of…

Part 2 – Award Winning Salon Owner Claire Denyer Interview

In part 2 Claire and I talk about; Managing expectations of apprentices The importance of the apprentice position Staff appearance and the impact on salon business Dealing with unwanted behaviour Team standards and behaviour Team training, critical to the success of the salon The Client Journey, breaking down the steps 12-week appraisals, the six-week catch…

How I got 4 NEW clients an HOUR

How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries.   Inquiries … why not bookings? Well, the number of bookings will be down to how well the…

How to get MORE client referrals easily!

A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a salon…

Team Targets = Faster Growth – Video 1 in the TAG Series

Team – Aim – Go How to use targets to speed up team growth I’ve spent nearly 20 years focused to developing high performance teams. In this series of videos I break down some simple ways to make hitting targets feel easy and fun. When targets are “money mountains” its hard work, targets that are…

Salon Memberships

It was so exciting to welcome Phil Jackson to a LIVE show this morning to talk about Salon Memberships. I’ve wanted to cover this topic for some time, however, I felt it was essential to have an expert with years of experience. I believe sincerely this is an essential revenue tool that every salon can…

Daily Live – Salon Window Marketing

Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…

Leadership Marketing for Salon and Spas

The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke about…