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Developing People

Growing Business

"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.

The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."

Caroline Turner

Retention of Clients

Retail

Recommending services

(Cross-promotion and Up-selling)

Referral of friends, family and colleagues 

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Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

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Salon Team Training aims to assist salons and spa to achieve 

Client Retention 70 - 90%

Retail Sales 20% +

Average business growth 26%

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Caroline Turner

Founder of the Salon Money Maker

"I've been designing and presenting salon and spa training since 1999 for staff, managers and owners.

I train how to succeed with clients, in a way that's easy and fun."

Salon Team Training

Designed to develop teams in the 4 Rs of Revenue.

The Revenue Newsletter

Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.

The Financial Benefits

The average growth of 26% and save 50-70% in training costs.

https://www.thesalonmoneymaker.com/wp-content/uploads/2015/04/cropped-logo-final-white.png

Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more!

Plus revenue-generating techniques because that's my focus, supporting salon and spa professionals to make money in a way that clients enjoy and teams feel comfortable.

I will NEVER share your email and will only send you useful information focused on generating revenue. I will NOT bombard you with loads of emails; no one likes that, right?

Late Cancellations and No Shows

I’m Caroline Turner and I’ve been a revenue, money trainer in salons and spas across the world since 1999. It is my aim to share ways to improve revenue or save revenue. Cancellations at the last minute or clients not showing up can be not just frustrating but dangerous for peoples job security and the…

What to put in the window

Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space, if…

Award Winning Salon Owner Claire Denyer Interview

I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the Year…

Improve Team Development – Part 2 Why don’t they do what we ask

In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance. It can be frustrating when we’ve given a job or a task to a team member only to feel it would be quicker to do it ourselves, those “give it…

How I got 4 NEW clients an HOUR

How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries.   Inquiries … why not bookings? Well, the number of bookings will be down to how well the…

Who are you marketing too?

Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right clients.…

Michael Levine, salon and academy owner, presenter joined me to chat about success in the salon industry.

The Biggest Marketing Tool

The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is right…

Are you charging the right price to make a profit?

Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess work! Opening…

Taking pictures of clients heads? Part 2 What to write

You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will click…