"Just like cutting hair or performing a facial, they're professional skills that are trained and practised.
The 4 Rs are revenue skills, and they are essential to train and practice if a salon or spa is to succeed."
(Cross-promotion and Up-selling)
Salon Team Training aims to assist salons and spa to achieve
Client Retention 70 - 90%
Retail Sales 20% +
Average business growth 26%
The Revenue Newsletter
Revenue focus hints, tips and techniques on how to increase revenue in the salon and spa industry.
Request Targets and Culture must STOP!
Request Targets and Culture Must STOP! Over the years I’ve come to HATE the culture of request building. When it comes to making money it has to be as a team. A group of people working together with a common purpose. It’s about US – WE and OUR goal. The request culture however, just breeds ME –…
I never Set Targets – Video 4 in the TAG series
Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right! Which…
Part 2 – Award Winning Salon Owner Claire Denyer Interview
In part 2 Claire and I talk about; Managing expectations of apprentices The importance of the apprentice position Staff appearance and the impact on salon business Dealing with unwanted behaviour Team standards and behaviour Team training, critical to the success of the salon The Client Journey, breaking down the steps 12-week appraisals, the six-week catch…
How to Improve Team Performance
In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance. And the subject of this article… The Danger of Labels Watch the video below or read on What is labeling and why is it dangerous in business? Labeling…
What is the perfect salon or spa website?
Did you know 50% of people leave websites in just 6 to 8 seconds? Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue. Watch instead…
Improve Team Performance – Part 3 Dealing with unwanted behaviour
Acting like an “adult” in a salon or spa means approaching work responsibilities seriously. But not all adults have patterns of behavior that are positive, team focused and beneficial to the business. That’s were business owners, team leaders need to take responsibility for redirecting any unwanted behavior and developing new habits. In this series of…
Are you taking pictures of the back of clients heads?
Let’s start with a question. What do you want to achieve by taking a picture of the back of a person’s head? If the photo is for other professionals in the industry who can look at the technical work, the skills to produce the incredible result, then that photo is perfect. However, if taking the picture…
The Daily Meeting, Video 7 in the TAG series
It’s a very good responsibility (over time) to delegate the meeting, so its not the owner or manager EVERYDAY, saying the same thing everyday! Its quick, to the point, focused to informing teams of what needs to happen, and inspire a team to be ready. Clients want to have fun, have a pleasurable experience so…
Retail is Easy – at the right time
Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue or worse they…
Daily Live – Salon Window Marketing
Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques You’ll also receive a link to gain assess too; The 7 Killer Sales Mistakes in the Salon and Spa Industry Ebook How…