Business
Michael Levine, salon and academy owner, presenter joined me to chat about success in the salon industry.
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Read MoreBusiness coach Carla Jones Joins me to discuss the salon and spa industry
TweetShareWhatsAppShareEmailReddit Joining me is the incredible Carla Jones. I’ve admired Carla’s straight-talking powerful message she shares with the industry. “I’m an industry artist and passionate professional FIRST and have spent the past 25+ years preparing for the role I have now. I crave success for myself and for those I work with and for. One…
Read MoreJulie Cross Interview
TweetShareWhatsAppShareEmailReddit I’ll be creating a salon owner course during this time of lockdown – developing skills to support the industry I love. But that’s not enough. I want to inspire you, give you more in this challenging time. I HAD A CRAZY IDEA I contacted everyone I know personally or respect as the BEST in…
Read MoreSalon Based Pay V’s Commission
TweetShareWhatsAppShareEmailReddit Neil Decoff, the founder of Strategies, joined me to talk about salon and spa pay. There are only a few professionals from the business side of our incredible industry that I respect and would recommend. I’ve been training in our industry personally for 20 years, and Neil, Strategies is one of the only companies…
Read MoreLeadership Marketing for Salon and Spas
TweetShareWhatsAppShareEmailReddit The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke…
Read MoreSalon Memberships
TweetShareWhatsAppShareEmailReddit It was so exciting to welcome Phil Jackson to a LIVE show this morning to talk about Salon Memberships. I’ve wanted to cover this topic for some time, however, I felt it was essential to have an expert with years of experience. I believe sincerely this is an essential revenue tool that every salon…
Read MoreCharity and Community Links
TweetShareWhatsAppShareEmailReddit What do you do and market to show you’re part of the community and support charities? So at the weekend, I joined others in my community to litter pick. It can feel like we get loads of requests from charities as a salon owner and FEEL like we don’t get anything or much from…
Read MoreThe Salon Success Equation
TweetShareWhatsAppShareEmailReddit Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix…
Read MorePart 3 – Award Winning Salon Owner Claire Denyer Interview
TweetShareWhatsAppShareEmailRedditPart 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role In…
Read MorePart 2 – Award Winning Salon Owner Claire Denyer Interview
Tweet2ShareWhatsAppShare59EmailReddit61 SharesIn part 2 Claire and I talk about; Managing expectations of apprentices The importance of the apprentice position Staff appearance and the impact on salon business Dealing with unwanted behaviour Team standards and behaviour Team training, critical to the success of the salon The Client Journey, breaking down the steps 12-week appraisals, the six-week…
Read MoreAward Winning Salon Owner Claire Denyer Interview
TweetShareWhatsAppShareEmailReddit I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the…
Read MoreTaking pictures of clients heads? Part 2 What to write
TweetShareWhatsAppShareEmailReddit You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will…
Read MoreAre you taking pictures of the back of clients heads?
Tweet1ShareWhatsAppShare91EmailReddit92 Shares Let’s start with a question. What do you want to achieve by taking a picture of the back of a person’s head? If the photo is for other professionals in the industry who can look at the technical work, the skills to produce the incredible result, then that photo is perfect. However, if…
Read MoreGeneration millennial are no different – fact!
TweetShareWhatsAppShareEmailReddit I’ve had a REAL issue with the whole Millennial’s are different, and finally I found some HARD evidence to back up what I’ve been shouting about! I feel it IS very important as business owners not to join in with this name calling of human beings. When we label people is actually effects…
Read MoreDaily Live – Dealing with Complaints
TweetShareWhatsAppShareEmailReddit Did you know only 5% of clients will make a complaint, the other unhappy clients will just leave and never return! No business can please all the people all the time and teams, ever with strong training will mess up because they’re human. How a business handles a complaint is key, and in this…
Read MoreDaily Live – Salon Window Marketing
TweetShareWhatsAppShareEmailReddit Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more! Plus revenue-generating techniques because that’s my focus, supporting salon and spa professionals to make money…
Read MoreAre you ready for Mothers Day?
TweetShareWhatsAppShareEmailReddit Make Mothers Day an incredible event for your salon or spa! With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers? Here’s…
Read MoreAre you charging the right price to make a profit?
Tweet12ShareWhatsAppShare336EmailReddit348 Shares Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess…
Read MoreLate Cancellations and No Shows
TweetShareWhatsAppShareEmailReddit I’m Caroline Turner and I’ve been a revenue, money trainer in salons and spas across the world since 1999. It is my aim to share ways to improve revenue or save revenue. Cancellations at the last minute or clients not showing up can be not just frustrating but dangerous for peoples job security and…
Read MoreHow to get MORE client referrals easily!
TweetShareWhatsAppShareEmailReddit A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a…
Read MoreImprove Team Performance – Part 3 Dealing with unwanted behaviour
TweetShareWhatsAppShareEmailReddit Acting like an “adult” in a salon or spa means approaching work responsibilities seriously. But not all adults have patterns of behavior that are positive, team focused and beneficial to the business. That’s were business owners, team leaders need to take responsibility for redirecting any unwanted behavior and developing new habits. In this series…
Read MoreImprove Team Development – Part 2 Why don’t they do what we ask
TweetShareWhatsAppShareEmailReddit In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance. It can be frustrating when we’ve given a job or a task to a team member only to feel it would be quicker to do it ourselves, those “give…
Read MoreHow to Improve Team Performance
TweetShareWhatsAppShareEmailReddit In this series of articles and Live video’s I will be sharing some key habits that leaders can use to improve and develop team performance. And the subject of this article… The Danger of Labels Watch the video below or read on What is labeling and why is it dangerous in business? Labeling…
Read MoreCan we Reduce No Shows and Late Cancellations?
TweetShareWhatsAppShare37EmailReddit37 Shares It’s a bug bare that every salon and spa across the industry and the world faces, clients who have booked in and then don’t show up or cancel at the last minute impacting the finances of the business. It can be VERY frustrating. I’m going to share 3 neurological and psychological techniques that are simple to use but can have a powerful…
Read MoreThe Daily Meeting, Video 7 in the TAG series
TweetShareWhatsAppShareEmailReddit It’s a very good responsibility (over time) to delegate the meeting, so its not the owner or manager EVERYDAY, saying the same thing everyday! Its quick, to the point, focused to informing teams of what needs to happen, and inspire a team to be ready. Clients want to have fun, have a pleasurable experience…
Read MoreTeams and Incentives, Video 6 In the T.A.G Series
TweetShareWhatsAppShareEmailReddit I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is…
Read MoreRecord Breaking Teams – Video 5 in TAG series
TweetShareWhatsAppShareEmailReddit For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to…
Read MoreI never Set Targets – Video 4 in the TAG series
TweetShareWhatsAppShareEmailReddit Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right!…
Read MoreThe TO GO Chart, Video 3 in the TAG series
TweetShareWhatsAppShareEmailReddit I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques Name Please enter your name. Email Address Please enter a valid email address. Sign Up!…
Read MoreIts a count down, Video 2 in the TAG series
TweetShareWhatsAppShareEmailReddit It’s a count down! I describe in my book how big targets can feel like hard work, its a money mountain. And when something FEEL hard, people quit. So, how can I make targets FEEL easy so come the end of the week and the final push to hit the target is exciting, fast…
Read MoreTeam Targets = Faster Growth – Video 1 in the TAG Series
TweetShareWhatsAppShareEmailReddit Team – Aim – Go How to use targets to speed up team growth I’ve spent nearly 20 years focused to developing high performance teams. In this series of videos I break down some simple ways to make hitting targets feel easy and fun. When targets are “money mountains” its hard work, targets that…
Read MoreLive – Discounts Damage Salons and Spas
TweetShareWhatsAppShareEmailReddit I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage…
Read MoreWebsite and SSL
TweetShareWhatsAppShare36EmailReddit36 Shares I recieved a message this week from my website security provider informing me of changes that are about to happen with Google. On approximately January 31st of this month, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not…
Read MoreHow I got 4 NEW clients an HOUR
TweetShareWhatsAppShare42EmailReddit42 Shares How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries. Inquiries … why not bookings? Well, the number of bookings will be down to how…
Read MoreWhat is the perfect salon or spa website?
TweetShareWhatsAppShareEmailReddit Did you know 50% of people leave websites in just 6 to 8 seconds? Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue. Watch…
Read MoreWho are you marketing too?
TweetShareWhatsAppShareEmailReddit Getting new clients is hard work and expensive, 15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY. So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right…
Read MoreDiscounts Damage Salons and Spas
TweetShareWhatsAppShareEmailReddit I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage…
Read MoreRequest Targets and Culture must STOP!
TweetShareWhatsAppShareEmailReddit Request Targets and Culture Must STOP! Over the years I’ve come to HATE the culture of request building. When it comes to making money it has to be as a team. A group of people working together with a common purpose. It’s about US – WE and OUR goal. The request culture however, just breeds ME -…
Read More7 Simple Techniques – Speed up Salon Team Growth
TweetShareWhatsAppShareEmailReddit TEAM – AIM – GO Lets Play TAG! Watch instead of read I’m Caroline Turner, founder of The Salon Money Maker and I work to speed up salon team growth working with owners and teams. I’ve been training teams for 20 years, and I love it. I also share revenue focused techniques,…
Read MoreWhat to put in the window
TweetShareWhatsAppShareEmailReddit Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space,…
Read MoreMarketing your salon or spa is a complete waste of time and money!
TweetShareWhatsAppShareEmailReddit Marketing your salon or spa is a complete waste of time and money! WHY? 80% of the clients may walk away and never return! Marketing can be hard work and expensive, research shows its up to 5-15% MORE expensive then working with people who already know your salon or spa. So why do I…
Read MoreSTOP giving your team a retail target, it’s like a road to nowhere!
TweetShareWhatsAppShareEmailReddit If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon…
Read MoreThe Biggest Marketing Tool
TweetShareWhatsAppShareEmailReddit The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…
Read MoreRetail is Easy – at the right time
TweetShareWhatsAppShareEmailReddit Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue or worse…
Read MoreWhat COLOR goes in a POP window to make money
TweetShareWhatsAppShareEmailReddit The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized?…
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