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Marketing

Leadership Marketing for Salon and Spas

TweetShareWhatsAppShareEmailReddit The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke…

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Salon Memberships

TweetShareWhatsAppShareEmailReddit It was so exciting to welcome Phil Jackson to a LIVE show this morning to talk about Salon Memberships. I’ve wanted to cover this topic for some time, however, I felt it was essential to have an expert with years of experience. I believe sincerely this is an essential revenue tool that every salon…

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Charity and Community Links

TweetShareWhatsAppShareEmailReddit What do you do and market to show you’re part of the community and support charities? So at the weekend, I joined others in my community to litter pick. It can feel like we get loads of requests from charities as a salon owner and FEEL like we don’t get anything or much from…

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Taking pictures of clients heads? Part 2 What to write

TweetShareWhatsAppShareEmailReddit You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will…

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Are you taking pictures of the back of clients heads?

Tweet1ShareWhatsAppShare91EmailReddit92 Shares Let’s start with a question. What do you want to achieve by taking a picture of the back of a person’s head? If the photo is for other professionals in the industry who can look at the technical work, the skills to produce the incredible result, then that photo is perfect. However, if…

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Generation millennial are no different – fact!

TweetShareWhatsAppShareEmailReddit I’ve had a REAL issue with the whole Millennial’s are different, and finally I found some HARD evidence to back up what I’ve been shouting about! I feel it IS very important as business owners not to join in with this name calling of human beings.   When we label people is actually effects…

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Daily Live – Salon Window Marketing

TweetShareWhatsAppShareEmailReddit Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more! Plus revenue-generating techniques because that’s my focus, supporting salon and spa professionals to make money…

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Are you ready for Mothers Day?

TweetShareWhatsAppShareEmailReddit Make Mothers Day an incredible event for your salon or spa!   With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers?   Here’s…

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Are you charging the right price to make a profit?

Tweet12ShareWhatsAppShare215EmailReddit227 Shares Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess…

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Late Cancellations and No Shows

TweetShareWhatsAppShareEmailReddit I’m Caroline Turner and I’ve been a revenue, money trainer in salons and spas across the world since 1999. It is my aim to share ways to improve revenue or save revenue. Cancellations at the last minute or clients not showing up can be not just frustrating but dangerous for peoples job security and…

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How to get MORE client referrals easily!

TweetShareWhatsAppShareEmailReddit A lovely lady asked about client referrals, so here is 2 simple techniques to get MORE client referrals. Watch the video or carry on reading. Friends and family referrals really is the most powerful marketing. People we trust. We know they would NEVER send us to a restaurant, holiday resort and of course a…

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Can we Reduce No Shows and Late Cancellations?

TweetShareWhatsAppShare37EmailReddit37 Shares It’s a bug bare that every salon and spa across the industry and the world faces, clients who have booked in and then don’t show up or cancel at the last minute impacting the finances of the business. It can be VERY frustrating. I’m going to share 3 neurological and psychological techniques that are simple to use but can have a powerful…

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Teams and Incentives, Video 6 In the T.A.G Series

TweetShareWhatsAppShareEmailReddit I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is…

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I never Set Targets – Video 4 in the TAG series

TweetShareWhatsAppShareEmailReddit Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right!…

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Live – Discounts Damage Salons and Spas

TweetShareWhatsAppShareEmailReddit I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion.  But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage…

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Website and SSL

TweetShareWhatsAppShare36EmailReddit36 Shares I recieved a message this week from my website security provider informing me of changes that are about to happen with Google.   On approximately January 31st of this month, version 56 of the Chrome web browser will be released. There is a significant change in the way it displays websites that are not…

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How I got 4 NEW clients an HOUR

TweetShareWhatsAppShare42EmailReddit42 Shares How I got 4 NEW clients an hour with this simple little trick Want to know how? Well watch the video below or keep reading and I’ll tell you what you need to do to increase inquiries.   Inquiries … why not bookings? Well, the number of bookings will be down to how…

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What is the perfect salon or spa website?

TweetShareWhatsAppShareEmailReddit Did you know 50% of people leave websites in just 6 to 8 seconds?  Imagine if 1000 people found you online it means 500 of them will leave in just seconds unless the design is right. But many businesses are making mistakes in how they present their websites and that’s costing potential revenue.  Watch…

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Who are you marketing too?

TweetShareWhatsAppShareEmailReddit Getting new clients is hard work and expensive,  15 to 20% more expensive then marketing to existing clients. According to figures by Marketing Metrics new clients also spend LESS MONEY.   So if a salon or spa IS going to market too new clients its essential to use marketing methods to get the right…

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Discounts Damage Salons and Spas

TweetShareWhatsAppShareEmailReddit I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion.  But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage…

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What to put in the window

TweetShareWhatsAppShareEmailReddit Any public area such as the shop window on a street, a shopping mall or a display units inside a hotel, or sports club can make you money IF you know how. It’s a revenue hot spot. This is a series of articles focused on sharing techniques and knowledge to increase revenue using public space,…

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The Biggest Marketing Tool

TweetShareWhatsAppShareEmailReddit The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…

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What COLOR goes in a POP window to make money

TweetShareWhatsAppShareEmailReddit The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized?…

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