Retail
Michael Levine, salon and academy owner, presenter joined me to chat about success in the salon industry.
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Read MoreThe Salon Success Equation
TweetShareWhatsAppShareEmailPinReddit Revenue = Ability – Limited Thinking The money a salon (or spa) generates is dependant on the servers ability to perform the service and understanding how to work with people. In Ability, the service skill is equal to 15% of success and understanding people 85% In understanding people, I train this as a mix…
Read MoreGeneration millennial are no different – fact!
TweetShareWhatsAppShareEmailPinReddit I’ve had a REAL issue with the whole Millennial’s are different, and finally I found some HARD evidence to back up what I’ve been shouting about! I feel it IS very important as business owners not to join in with this name calling of human beings. When we label people is actually effects…
Read MoreDaily Live – Salon Window Marketing
TweetShareWhatsAppShareEmailPinReddit Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more! Plus revenue-generating techniques because that’s my focus, supporting salon and spa professionals to make money…
Read MoreAre you ready for Mothers Day?
TweetShareWhatsAppShareEmailPinReddit Make Mothers Day an incredible event for your salon or spa! With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers? Here’s…
Read MoreThe Daily Meeting, Video 7 in the TAG series
TweetShareWhatsAppShareEmailPinReddit It’s a very good responsibility (over time) to delegate the meeting, so its not the owner or manager EVERYDAY, saying the same thing everyday! Its quick, to the point, focused to informing teams of what needs to happen, and inspire a team to be ready. Clients want to have fun, have a pleasurable experience…
Read MoreTeams and Incentives, Video 6 In the T.A.G Series
TweetShareWhatsAppShareEmailPinReddit I’ve heard over the years business owners say “its their job, people today expect rewards for everything”. Whilst there is an element of truth in this kind of statement, it’s also important to know, incentives and positive reinforcement SPEEDS UP development, success is quicker, BUT only if incentives are done right. The point is…
Read MoreRecord Breaking Teams – Video 5 in TAG series
TweetShareWhatsAppShareEmailPinReddit For me high up on the staff room wall was a very special place. The team and individual personal best. As well as, the salon or spa record, plus each departments records (hair / beauty). I’m looking for every small win I can get for the team. I want the pleasure, dopamine hit, to…
Read MoreI never Set Targets – Video 4 in the TAG series
TweetShareWhatsAppShareEmailPinReddit Adults don’t like being TOLD what to do! Kids get TOLD what to do because they have no or little choice, but adults are different. Its about respect and working together. The choice any adult has is to either agree to the action or take the focus “YOU CAN’T MAKE ME” and they’re right!…
Read MoreThe TO GO Chart, Video 3 in the TAG series
TweetShareWhatsAppShareEmailPinReddit I’ve used this method for more than 20 years, its never failed. It’s very simple but has 4 major impacts on team focus and behavior! Especially negative behavior. Sign up for the Revenue Newsletter and receive revenue generating hints, tips and techniques Name Please enter your name. Email Address Please enter a valid email address. Sign Up!…
Read MoreIts a count down, Video 2 in the TAG series
TweetShareWhatsAppShareEmailPinReddit It’s a count down! I describe in my book how big targets can feel like hard work, its a money mountain. And when something FEEL hard, people quit. So, how can I make targets FEEL easy so come the end of the week and the final push to hit the target is exciting, fast…
Read MoreTeam Targets = Faster Growth – Video 1 in the TAG Series
TweetShareWhatsAppShareEmailPinReddit Team – Aim – Go How to use targets to speed up team growth I’ve spent nearly 20 years focused to developing high performance teams. In this series of videos I break down some simple ways to make hitting targets feel easy and fun. When targets are “money mountains” its hard work, targets that…
Read MoreLive – Discounts Damage Salons and Spas
TweetShareWhatsAppShareEmailPinReddit I personally hate seeing discounts in salons and spas. But I’ve heard owners say countless times discounts and coupons work for my business. Now, discounts can increase sales, and yes, discounts can increase bookings during a promotion. But in my 20 years of experience as a revenue trainer and business consultant I believe, discounts damage…
Read More7 Simple Techniques – Speed up Salon Team Growth
TweetShareWhatsAppShareEmailPinReddit TEAM – AIM – GO Lets Play TAG! Watch instead of read I’m Caroline Turner, founder of The Salon Money Maker and I work to speed up salon team growth working with owners and teams. I’ve been training teams for 20 years, and I love it. I also share revenue focused techniques,…
Read MoreSTOP giving your team a retail target, it’s like a road to nowhere!
TweetShareWhatsAppShareEmailPinReddit If it’s a battle to get the team behind retail and your business is not enjoying 20-30-40% or more in retail revenue then I know what I would do. STOP giving the team a retail target – The team needs a DIFFERENT target! Watch instead of read I’m Caroline Turner founder of The Salon…
Read MoreThe Biggest Marketing Tool
TweetShareWhatsAppShareEmailPinReddit The Biggest Marketing Tool I hear it so often from salon and spa owners, I need or want more clients, where would you spend your marketing money, what works? Should I use social media, magazines, website, flyers or offers, discounts? Where do I put my money? But often the simplest method of getting more clients is…
Read MoreRetail is Easy – at the right time
TweetShareWhatsAppShareEmailPinReddit Retailing is easy when you know how to do it. However, if a team member doesn’t know how, it can also feel stressful, frustrating and difficult, especially if staff FEEL the pressure to hit targets with performance reviews and daily targets. And that can create the “I can’t” destroying confidence and revenue or worse…
Read MoreWhat COLOR goes in a POP window to make money
TweetShareWhatsAppShareEmailPinReddit The biggest investment made each year in marketing for most salons and spas is the shop front. If the business has a public presence and people passing the window it is potentially the biggest marketing opportunity, its paid for space. If it’s paid for and can make money, big money, the question is it being maximized?…
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