GET CLIENT
SKILLS ON THE
SUCCESS TRACK
WITH SALON TEAM TRAINING

Why Salon Professionals need Salon Team Training
Our schools and colleges don't train people to be successful with clients; they focus on developing the necessary practical skills and getting students to pass their exams.
Our suppliers focus on training product knowledge or service procedures, often in a short period, to increase their sales!
Our industry is filled with passionate people who want to do well but have never been shown how to succeed with clients; as one young professional wrote;
"I have mastered the skill of my craft, but I don't know the secret of success on the floor".
Elite Salon Professionals are trained in the salon, where they can implement the essential skills for client success.
Which, as I see it, leaves salon and spa owners just like you with three options;

1st Option
Salon owners take on the role of designing and delivering training, it will require their time and a big commitment on their part, but it is possible with dedication

2nd Option
Do nothing, let the team's skills stay precisely where they are now, and accept that this is as good as it gets. Strange as it sounds, acceptance reduces stress and frustration!

3rd Option
Give Salon Team Training a go, work it alongside what's already done now, and see how the team grows. The beauty is the lessons are ready to use with support to grow and develop
Which of the options will be easier for you?

I'm Caroline Turner, and I've been developing and training salon and spa professionals since 1999, specifically - How to succeed with clients. Salon Team Training is based on over 20 years of experience and put into a format to engage with team members and assist owners in understanding the critical skills and knowledge required to be the Elite in the industry.
Salon Team Training Improves:
Client Retention, average spend and frequency of visits
Upselling and cross-promotion of services
Retail sales
Referral of friends and family, the gold in fast growth
Increases reviews to attract quality new clients
Retain staff with professional development
Amazing Results!

Caroline's a firm fixture in our team's education online; it's vital that our team can please the client with the experience in the salon, not just the result of the service. We know from our success and team retention the importance of high-quality education. Our retention of clients is at 90%, and we've never been busier.
Stephen - Salon Owner
The online course results have been amazing; even our apprentice can do MORE in retail than services. I would never have thought we could hit over 60% retail. We can hardly keep the stock on the shelves. And that's with room for more clients. Imagine if we're fully booked. It's very exciting. Thank you, Caroline.
Debbie, Salon Owners


Caroline has a way of communicating with teams not just to motivate and inspire them but switch the light bulb on of how to succeed in a salon, how to make clients feel and understand what clients want from their visit. Our salon runs at 90% and over on client retention, and retail sales are always high.
David and Jo, Salon Owners
Caroline and I have designed and presented training together for over 16 years. When it comes to developing high-performance teams, Caroline's work is outstanding. She has years of experience working with the corporate side of the industry and individual salons.
The online course is an exciting development for the industry allowing more professionals to benefit from her work and improve client skills


I first started working with Caroline back in 2018 when she was a guest speaker. She's a great believer that salon success is achieved with quality marketing plus a well-trained team; that's where a salon generates the ultimate results in revenue. Which makes us a perfect match, and why I recommend her training. Her training is unique because it focuses salon professionals on understanding precisely what clients want and how to grow and be successful in the industry. With a focus on understanding different personalities, the client experience and how to sell professionally.
Vanessa McDonald, Founder of Salon Marketing Creative
And Here's Exactly How It Works:
I'll walk you through everything you and your team need to know about succeeding with clients, including:
The exact steps needed in the client experience from the moment a client arrives for their service until they leave, aiming to achieve 70-90% retention of clients.
Learn how to spot different client styles, and adjust how to work to suit the client's personality, which keeps MORE clients returning, increases average spend and reduces lost client rates.
How to use communication skills to improve the client's experience, increase retail sales, verbal marketing of new services and promotions, and increase rebookings and retail.
Developing personal confidence with The Power Mindset
The course is comprised of 23 professionally made video lessons, workbooks, and online activities split into three modules;
The Power Mindset
The Power Mindset is the foundation for success; too many people stop their success. Simply improving a team's mindset can INSTANTLY increase salon revenue.
Introduction to the Power Mindset
The Thinking Check-up
The Goal Mind Map – How to Create the Life You Want
Creating a Mind Map
Building Habits FAST

Salon Team Training Training Objectives
Individuals understand thinking habits that can hold them back from success and techniques to change limited thinking habits.
Understanding and facing fears, including rejection, change and failure
Build personal confidence
Set team and individual goals
Gain invaluable knowledge about building habits for work and life

Client-Team Links
How clients feel is the secret to salon and spa success. Focused on understanding people and what clients want, that's the missing link.
Building the Client Advice Habit Part 1 & 2
The Hidden Expectations
Emotions, Buying and The Zones
Understanding People - The Team
Understanding People - Clients
Salon Team Training Training Objectives
Teams understand booking and buying is an emotional experience; how clients feel keeps them returning.
Gain essential knowledge of how teamwork impacts client retention and why clients leave.
Discover their personality style and how to work respectfully with others
Being able to spot client personalities and learn the importance of adjusting how to work
Review and improve client experience based on the lessons to improve financial performance in a way that clients will love
Rainbow Yales
The key steps taken with clients to be the Elite Professional
The Consultation Service Part 1, 2 & 3
How to Give Advice
One Simple Question
The First and Last Impression
The Last Impression Part 2
The Gold of Fast Growth - Referrals, rating & Reviews
The Final Word - Pull it All Together

Salon Team Training Objectives
Teams develop the practical knowledge of What to do - When to do it (timing), How to do and Why
A salon can build its Consultation Service to stand out from the local competition by being seen as the expert.
Develop a deep understanding that closing is easy and objections are nothing to fear but a sign of interest.
Gain the knowledge and experience to confidently ask clients to rebook, purchase other services and retail.
Learn specific psychological techniques to gain referrals, ratings and reviews without manipulation
Demonstrate how each part of Salon Team Training works together and set the challenge to use the course and polish skills to become the Elite Professional.
Plus Bonus Lesson
L.A.S.T – How to Deal with Complaints, Unhappy or Demanding Clients
The Price List Question
Remembering Client Names
And there's so much more.
Lesson Workbooks
In-Salon Activities to Follow Up on Specific Lessons
Online Interaction to Support Learning
Take a look at the most watched lessons by team members to get a feel for how lessons are presented
How to Build Habits FAST!
Find the perfect plan for you. Exclusive offer for Marketing PRO Members
Join salon owners just like you using Salon Team Training to grow their business.
Salon Team Training - 3 Payments
- Full Assess to Owners Course and Platform
- Full Access to the Team Course
- Lifetime Access to the Course and ALL Future Updates
- 12 Month Email Support
- Note: when you enrol in the 3 month payment plan, you're required to make all payments
Salon Team Training - Single payment
- Full Assess to Owners Course and Platform
- Full Access to the Team Course
- Lifetime Access to the course and ALL Future Updates
- 12 months email support
Salon Team Training - 12 payments
- Full Assess to Owners Course and Platform
- Full Assess to Team Course
- Lifetime Access to the Course and ALL Future Updates
- 12 Month Email Support
- Note: when you enroll in the 12 month payment plan, you're required to make all payments
Current Salon Team Training Top Retail Performers
Enjoy these amazing benefits
Gone are the days when you have to pay for a full day’s training and then transport the team to a training centre or have a trainer visit the salon for a business focused training event. With online training, you and the team can access their course anywhere, bringing convenience and saving you money.
Online training is available anytime, anywhere, allowing you and the team to arrange when and where they take their training. Training take can work around clients or utilise space in their schedule.
All they need is access to the internet and they are ready to go.
No matter how many team members you have or if the training is for you as a solo professional, online training delivers the same content to everyone. Online training will never have a bad day of teaching, so you know the team will come away with the same quality of knowledge.
Online learning is simply a better way to train employees on certain topics.
With videos and other interactive content, Online training can greatly increase your team’s engagement with and retention of key information, specific to their roles and the industry.
The 60-DAY "TRY THE WHOLE COURSE" 100% MONEY-BACK GUARANTEE

My guarantee to everyone investing in the training is;
Put the work in, follow the course and work with me and if you don't grow by the cost of the training, you can have a full refund.
So you have nothing to lose and everything to gain.
I've never given a refund, I believe it's important to know there is no risk of failure. Full details of the terms and conditions
It's my reputation at risk if the training didn't work and that's why when salons or spa's start the course I'm on hand to assist everyone.
Find the perfect plan for you.
Join salon owners just like you using Salon Team Training to grow their business.
Salon Team Training - Three Payments
- Full Assess to Owners Course and Platform
- Full Access to the Team Course
- Lifetime Access to the Course and ALL Future Updates
- 12 Month Email Support
- Note: when you enrol in the 3 month payment plan, you're required to make all payments
Salon Team Training - Single payment
- Full Assess to Owners Course and Platform
- Full Access to the Team Course
- Lifetime Access to the course and ALL Future Updates
- 12 months email support
Salon Team Training - 12 payments
- Full Assess to Owners Course and Platform
- Full Assess to Team Course
- Lifetime Access to the Course and ALL Future Updates
- 12 Month Email Support
- Note: when you enroll in the 12 month payment plan, you're required to make all payments