Posts Tagged ‘salon marketing’
Leadership Marketing for Salon and Spas
TweetShareWhatsAppShareEmailPinReddit The goal of Leadership Marketing is not to create sales heavy content or posts, the aim is to be viewed as knowledgeable and willing to help clients. Recently I presented three days training covering how to get more QUALITY clients into salons and spas with; Referrals, Reviews and Ratings During the course, I briefly spoke…Read More
Part 3 – Award Winning Salon Owner Claire Denyer Interview
Tweet4ShareWhatsAppShare21EmailPinReddit25 SharesPart 3 – Claire talks about Letting go, “I can’t do everything this business needs”. Delegation and developing a team so they can use their initiative and grow professionally. Trusting the team to make changes, my way isn’t the only way Systems and training How my health meant I had to re-invent my role…Read More
Award Winning Salon Owner Claire Denyer Interview
TweetShareWhatsAppShareEmailPinReddit I have had the pleasure of working with Claire over the last 14 years; she is an incredible salon owner. If you ever are lucky enough to meet one the industries BEST salon owners do: a beautiful human being and very successful salon owner on all levels. Claire has won Saks Salon of the…Read More
Taking pictures of clients heads? Part 2 What to write
TweetShareWhatsAppShareEmailPinReddit You have a great photo with the stylist and client ready to share to social media, what are you going to write? Avoid industry jargon Use questions Headlines and lists Benefits and stories Call to action In this digital age, 89% of customers search online before making booking or buying (Digital Influence Index 2012). People will…Read More
Are you taking pictures of the back of clients heads?
Tweet2ShareWhatsAppShare91EmailPin2Reddit95 Shares Let’s start with a question. What do you want to achieve by taking a picture of the back of a person’s head? If the photo is for other professionals in the industry who can look at the technical work, the skills to produce the incredible result, then that photo is perfect. However, if…Read More
Generation millennial are no different – fact!
TweetShareWhatsAppShareEmailPinReddit I’ve had a REAL issue with the whole Millennial’s are different, and finally I found some HARD evidence to back up what I’ve been shouting about! I feel it IS very important as business owners not to join in with this name calling of human beings. When we label people is actually effects…Read More
Daily Live – Dealing with Complaints
TweetShareWhatsAppShareEmailPinReddit Did you know only 5% of clients will make a complaint, the other unhappy clients will just leave and never return! No business can please all the people all the time and teams, ever with strong training will mess up because they’re human. How a business handles a complaint is key, and in this…Read More
Daily Live – Salon Window Marketing
TweetShareWhatsAppShareEmailPinReddit Every day I film LIVE and share on my Facebook and YouTube channel Sign up for more so you don’t miss out Sign up for the Revenue Newsletter and receive TWO FREE lessons from Salon Team Training and more! Plus revenue-generating techniques because that’s my focus, supporting salon and spa professionals to make money…Read More
Are you ready for Mothers Day?
TweetShareWhatsAppShareEmailPinReddit Make Mothers Day an incredible event for your salon or spa! With 60% of UK shoppers spending money on Mothering Sunday and a whopping £510 Million spent on gifts according to the Mintel report. It’s a serious opportunity that needs marketing and team planning. What’s your focus, Packages, Retail and Gift Vouchers? Here’s…Read More
Are you charging the right price to make a profit?
Tweet12ShareWhatsAppShare336EmailPinReddit348 Shares Knowing how to calculate pricing is key to profit. Far to often business owners base their pricing on what other businesses are charging in the local area without really knowing if that price is right to cover their costs or even make a profit! When it comes to price there shouldn’t be guess…Read More
Late Cancellations and No Shows
TweetShareWhatsAppShareEmailPinReddit We’re in the business of people! Understanding peoples behaviour is the key. It’s always the key, from staff to clients, any relationship! There’s no point in complaining, bitching or moaning. That’s not going to solve it or make us feel any better about no shows or late cancellations! As an industry have an issue…Read More